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  • Thought Leadership

Why a TikTok Ban Is a Life Lesson for Brands

Andrew Furman discusses effectively using social media in brand marketing strategies.

  • Press Release

Outbrain’s New Mobile App Install Advertising Experience Drives 90% Lift in Conversions

New ad product enables app marketers to tap into the potential of premium publishers and the open web.

  • Media Article

3 Ways Apple Is Throwing Its Weight Around The Ad Industry

Apple has a tendency to ask for forgiveness, not permission.

  • Media Article

Covid-19: While digital ad spending is up, primetime ads are down

If there was ever a time for digital marketing to come to the fore, it is now. Due to Covid-19, billboards that used to be seen by millions now loom over empty thoroughfares as people keep their outdoor activities to a minimum.

  • Thought Leadership

H2 2020: Predictions on What’s to Come for the Advertising Industry

2020 seems like the year that everything has decided to go wrong in the world.

  • Thought Leadership

What Can B2B Marketers Learn from DTC In the Post-COVID Future?

B2B Marketers should keep these three things in mind from DTC brands as you pivot your marketing strategy in a post COVID world, Sarah Baird, general manager, North America, Outbrain, explains.

  • Thought Leadership

The Impact of COVID-19 on Retailers, Brands, and Marketers

On March 20, New York Governor Andrew Cuomo issued a stay-at-home order, one no American ever thought they would hear. 

  • Thought Leadership

The impact of COVID-19 on local news

COVID-19 came in like a wrecking ball, causing havoc and upheaval in many aspects and industries.

  • News

Apple’s Safari Cut Off All Workarounds For Cross-Site Tracking – Now What?

Apple’s announcement Wednesday that it will fully block all third-party cookies in Safari by default …

  • Thought Leadership

How publishers need to evolve to thrive in this new era

Victor Charpin, Head of Platforms of Outbrain, illustrates some factors that digital publications should pay attention to in order to have a competitive advantage in 2020 and beyond

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