Outbrain has announced the expansion of its global partnership with Microsoft encompassing business, technology and services. The expansion of the partnership will include a multi-year Azure engagement to further enable the fast-paced innovation of Outbrain’s media platform. Outbrain has been a long-standing partner of Microsoft through technology and advertising integrations that span MSN, Microsoft 365, […]
Outbrain will serve sponsored content recommendations for Axel Springer, a European digital publisher, in a multiyear global deal that the company announced Thursday. German digital offerings from BILD and WELT Groups, as well as B.Z., Rolling Stone, Musikexpress, and Metal Hammer will integrate Outbrain’s recommendation technology to serve personalized editorial article recommendations and support monetization […]
Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry. This week we speak to Yury Glikin, Head of Sales APAC at Outbrain
Outbrain’s Vice President of Global Advertising Revenue Ayal Steiner shares some exclusive insights on why he thinks diversifying your DTC marketing channels could be the key to boosting customer acquisition.
India is a dynamic market; in terms of page views, it is the second largest. India’s market has had a tumultuous path; it is highly fragmented and diverse. From a consumer standpoint, India is undoubtedly further down the digital development curve, and it is gaining ground in terms of more advertising dollars shifting to digital. […]
Already battered by years of marginalization from walled gardens, media owners on the open web are looking over a cliff. The deprecation of third-party cookies promises to hamper targeting on their sites, threatening to wipe out 52% of their inventory’s value. Meanwhile, the walled gardens continue to strengthen their barriers and command a greater share of […]
Outbrain is a pioneer among the open-web recommendation engines. It makes use of a unique technology that provides 10 billion daily suggestions to consumers across more than 7,000 web domains, as well as connecting marketers with these audiences to help them expand their businesses. Outbrain specialises in localised advertising. It recommends articles, slideshows, blog posts, photographs, […]
Craig Hughes, vp of corporate development and strategic partnerships at Outbrain, an ad tech company that works with publishers such as CNN, said advertisers are starting to think about media responsibility in the same way they do corporate responsibility. “We need to think about a few things such as how to handle decisioning around where […]
This series of articles shines a light on toxic masculinity and encourages Australians to support themselves and their mates. Featuring industry leaders sharing personal experiences with the tagline — When the going gets tough, get talking.
Outbrain has announced the release of the Engagement Bid Strategy (EBS). The new AI-based automatic performance optimisation solution does not require 3rd party cookies or website tracking code and can be optimised to a wider range of campaign goals.