Outbrain’s Press Center

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  • Thought Leadership

What Does COVID-19, ThirdLove, Purple, and hims & hers Have in Common?

COVID-19 has hit every industry hard. But if something is certain, it’s that the world as we know it is different. 

  • Thought Leadership

Duopoly vs. The Future of the Open Web

The events of 2020 brought significant and lasting impacts across the advertising industry that we don’t yet fully understand the implications of.

  • Press Release

Outbrain and Elvie Chosen as Winner of Best Use of Video for Digiday Marketing and Advertising Awards Europe 2020

Outbrain Click-to-Watch Video Smartad delivered 100% engaged and opted-in audiences for Elvie.

  • Thought Leadership

Apple vs. Facebook: The Fight Over IDFA and the Impact on Mobile App Marketers

Today’s advertising triopoly is known — Facebook, Google, and most recently, Amazon. But a fourth player has remained inextricably linked to Facebook’s successes and position — Apple.

  • Press Release

Outbrain Announces New Strategic Global Partnership with Opera to Bring Native Advertising to Browsers

Marketers can now reach 285 million worldwide consumers programmatically within a range of Opera owned and operated mobile placements

  • Press Release

Outbrain Announces Appointment of Magdalena Flick to Managing Director, Benelux

Flick will lead the Belgium, Netherlands, and Luxembourg markets.

  • Press Release

Outbrain Releases Conversion Bid Strategy, Reducing Acquisition Costs By Up to 49%

The new auto-optimization solution enables marketers to maximize conversions within a budget, hit a specific Cost Per Action goal or within a Cost Per Click range

  • Press Release

Outbrain Launches Carousel, a new Interactive Smartad, for Marketers to Drive Engagement and Increase Awareness

Amid the COVID-19 led shift to online shopping, Carousel helps brands scale their impact outside of the walled gardens, mirroring an in-store shopping experience online

  • Press Release

Declining Trust in Social Media Giants Affecting Consumer Purchase Decisions, New Data Released By Outbrain Ahead of Cyber Weekend Shows

Retail spend on digital ads set to surge 21% this year as marketers adapt to consumer behavior shift

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