What Does COVID-19, ThirdLove, Purple, and hims & hers Have in Common?
COVID-19 has hit every industry hard. But if something is certain, it’s that the world as we know it is different.
Source: Total Retail
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Duopoly vs. The Future of the Open Web
The events of 2020 brought significant and lasting impacts across the advertising industry that we don’t yet fully understand the implications of.
Source: What's New in Publishing
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Outbrain and Elvie Chosen as Winner of Best Use of Video for Digiday Marketing and Advertising Awards Europe 2020
Outbrain Click-to-Watch Video Smartad delivered 100% engaged and opted-in audiences for Elvie.
Apple vs. Facebook: The Fight Over IDFA and the Impact on Mobile App Marketers
Today’s advertising triopoly is known — Facebook, Google, and most recently, Amazon. But a fourth player has remained inextricably linked to Facebook’s successes and position — Apple.
Outbrain Announces New Strategic Global Partnership with Opera to Bring Native Advertising to Browsers
Marketers can now reach 285 million worldwide consumers programmatically within a range of Opera owned and operated mobile placements
Outbrain Announces Appointment of Magdalena Flick to Managing Director, Benelux
Flick will lead the Belgium, Netherlands, and Luxembourg markets.
Outbrain Releases Conversion Bid Strategy, Reducing Acquisition Costs By Up to 49%
The new auto-optimization solution enables marketers to maximize conversions within a budget, hit a specific Cost Per Action goal or within a Cost Per Click range
Outbrain Launches Carousel, a new Interactive Smartad, for Marketers to Drive Engagement and Increase Awareness
Amid the COVID-19 led shift to online shopping, Carousel helps brands scale their impact outside of the walled gardens, mirroring an in-store shopping experience online
Declining Trust in Social Media Giants Affecting Consumer Purchase Decisions, New Data Released By Outbrain Ahead of Cyber Weekend Shows
Retail spend on digital ads set to surge 21% this year as marketers adapt to consumer behavior shift