USM partnered with Outbrain to expand their reach and focus on high-quality leads.
After translating all English assets into Spanish, USM rigorously tested all ads, landing pages, and forms on Outbrain’s U.S. Spanish Premium Performance site list. Outbrain’s Spanish-language partner sites include a mix of valuable content genres with loyal daily active readers.
USM focused on top performing content and was able to take advantage of lower competition and CPCs on this traffic as well as engaged audiences in discovery mode. They acquired a high volume of quality leads in the market for auto insurance at significantly lower costs than English-language traffic. It also allowed USM to reach audiences previously unaccounted for with their English-language focused campaigns.