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    Engagement Bid Strategy – Common errors and troubleshooting

    This article will walk you through some of the common errors you might experience when setting up Engagement Bid Strategy (EBS) on your Amplify campaigns, and guide you through the process of solving them.

    To get more information about EBS and how to set it up for your account, please refer to this article.

    Integration Status Alerts

    To make the process of detecting Google Analytics (GA) integration issues seamless, we’ve added alerts to the dashboard that will inform you about the status of the integration. Status symbol is available directly in the campaign grid under the Objective & Optimizations section, as well as in Campaign settings and the Integration section in Account settings.

    In case there is an issue with your GA account integration or data syncing, you will see a red symbol appear in the Objective & Optimizations section next to Traffic / Google Analytics. To find out more about the issue, simply hover over the status symbol, or navigate to the Integration section in Account Settings. 

    Common Errors and How to Solve Them 

    1. Missing Google Analytics data (no GA data is sent over to Outbrain)

    This error indicates the parameter for tracking Outbrain clicks on GA (dicbo) is not syncing properly. 

    → Solution: Make sure the parameter “dicbo” is not filtered out in your GA account (check that it is not included in the ‘Exclude URL Query Parameters’ section seen below).

    If the parameter isn’t listed in this section, try filtering for “dicbo” in the search field to see if you get any results (as seen on screenshot below).

    Alternatively, you can create your own filter in Google Analytics, that will automatically collect traffic generated only by your Outbrain campaigns.

    To create the filter, navigate to the Filter section in the view in which you want to create it, and include “dicbo” in the Filter Field (as shown on the screenshot below).

    If you’ve taken all the steps above and you still do not see the integration work properly, please reach out to our Customer Support team for assistance.

    2. No access to Google Analytics data 

    This error indicates Outbrain isn’t able to access the Google Analytics account you’ve provided. 

    Possible reasons for this error and how to solve them: 

    • User who set up the integration doesn’t have access to the specified view ID.

    → Solution: Navigate to the GA dashboard and add the user as a “read only” user to the GA view ID. Then navigate back to the Amplify dashboard and click “Retry Integration” in the Integration section. 

    • User who set up the integration and had access to GA, doesn’t have access anymore.

    → Solution: Detach account from the “Account settings” tab, and sign up with a new user to the GA account. 

    For instructions on how to set up a new user, please refer to this article. 

    3. View ID does not exist

    This error indicates the View ID you’ve provided does not exist on Google Analytics.

    → Solution: Make sure to double check that you have entered the correct GA View ID. You are able to change the View ID by clicking “Edit View ID” directly in the Integrations section. After adjusting the settings, you can retest the integration by clicking on the selector button and selecting “Test data sync”. For instructions on how to retrieve the GA View ID, click here.

    If you’ve double-checked the View ID and you’re still seeing this problem after testing the data sync, please contact our Customer Support team for help.

    Please note:

    • You are able to retest the integration through the “Test data sync” at any point in the troubleshooting process. 

    In case you’ve followed all the necessary steps for your specific error and you’re still seeing the integration issue appear, please reach out to our Customer Support team for assistance.

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