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    What are Outbrains Deal packages & offerings?

    Setting up a deal with Outbrain offers exclusive benefits that you cannot access anywhere else. Outbrain’s unique Smartad formats dynamically fit into the organic content that the consumer is engaging with. With a range of ad types, marketers are able to accomplish goals across each step of the marketing funnel.

    Outbrain’s integrations with publishers are 100 percent direct, hard-coded site-wide. Outbrain’s technology is implemented directly onto the publisher’s page, giving us proprietary owned and operated inventory that’s initiated upon page load.

    When using Outbrain’s deal offerings, you have access to hand-picked inventory that’s been curated to meet a wide range of advertiser goals. Our team also provides full campaign set up and troubleshooting guidance to ensure your deal performs as best as possible.

    There are several standard deal options to select from, with custom pricing and reach information by country. Each deal will be effective for different types of goals. Therefore, we’ll work with you to first understand your advertising goals, desired targeting strategy and budget.

    From there, we can make an informed recommendation on the deal type and bid that you should leverage to achieve your goal. The “Floor CPMs” included in the Rate Card are just that — minimum bids. This means that you may need to bid a higher CPM, based on your goals.

    Native Awareness+ (In-Article)

    Native Awareness+ is our premium deal package for brands and agencies looking to build brand awareness. All Native Awareness+ campaigns run exclusively in-article, in standalone 100% share-of-voice placements — ensuring complete brand safety. Native Awareness+ creatives also feature a large vertical image, with additional rich features such as Brand Logo, CTA, and Description.

    Please note that as of Q2 2021, Native Awareness+ is available in select markets only: the UK, DE, FR, IT, IL, and BENELUX.

    High Viewability

    Our High-Viewability Deal enables marketers to run exclusively across placements with at least 70% + viewability, according to MRC standards. This specific deal is ideal for marketers primarily interested in driving views and impressions.

    High CTR

    Our High-CTR Deal enables marketers to run exclusively across placements in the top 30% of the Outbrain network in terms of click-through rate. This package is ideal for bottom-of-funnel campaigns with engagement KPIs.

    High Conversion

    Our High Conversion Deal runs on placements historically in the top 30% of the Outbrain network in terms of Conversion Rate, averaging 1.4% or higher.

    Tier One Publishers

    Our Tier One Publishers Deal includes Run-of-network placements across only Outbrain’s Tier 1 premium publisher partner sites.

    Outstream Video

    The Outstream Video Deal consists of run-of-network placements across Outbrain premium publishers, with High Viewability and High VCR optimization options.


    Our Contextual Deal types are specifically tailored for contextual relevance across verticals including News, Home & Lifestyle, Sports, Technology, and more.

    For more information on our deal offerings, rates, and reach, please reach out to your Outbrain representative. For campaign and creative best practices, please reference this help center article!

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