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    Can I control what shows up on my widget?

    Outbrain’s algorithms are built to service individual readers. This drives the best experience for audiences and also drives the best results via high CTR and RPM. There are many variables that determine what content will be recommended, and they can largely be broken down into:

    Contextual Relevance – The site environment will impact the type of recommendations
    Trending – Content your site audience clicks most will influence the type of recommendations
    Collaborative – Lookalike audience preferences will influence content recommendations
    Personal – A reader’s individual preferences will determine the content they are recommended

    While there is no way to pre-audit specific recommendations that will be displayed on your site, editorial tools in the Outbrain dashboard will allow for preemptive + reactive content blocking.

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