To achieve its goal, Samsung was among the first brands in Italy to test Native Social, a new ad experience within Outbrain’s Native Awareness+ suite. Native Awareness+ allows brands like Samsung to reach their audiences with in-article, brand exclusive placements and rich native creatives.
Native Social addressed two main challenges for Samsung: driving awareness with a non-disruptive format, and amplifying Samsung campaigns outside walled gardens. Samsung was able to extend its social campaigns from Facebook to highly viewable, brand-safe placements across Outbrain’s premium publisher network. In addition, enhanced elements such as company logo, call-to-action button, and description enabled the brand to boost its impact.